Question 1

What is Modari?

Accepted Answer

It is a modular business management platform. Today it has three modules sharing the same database: CRM (WhatsApp sales), Marketing (Meta and Google Ads, email and AI content) and Flows (automations).

Question 2

Do I need to activate all modules?

Accepted Answer

No. You activate only what you use and pay per module. You can start with CRM and add Marketing or Flows whenever you want.

Question 3

Do modules share data?

Accepted Answer

Yes. They are built on the same database: your CRM contacts feed Marketing campaigns and Flows. Activate two or more and data travels between them.

Question 4

Is there a free trial?

Accepted Answer

We don't offer a free trial. You have the demos of each module on the website and can subscribe only when you're sure. If you have doubts, write to us before paying.

Question 5

Can I add modules later?

Accepted Answer

Yes, anytime from your panel. They activate instantly and you don't have to migrate anything.

Question 6

Can I cancel one module and keep the others?

Accepted Answer

Yes. Each module is independent: turn off the one you don't use and stop paying for it, without affecting the others.

Question 7

What is Modari CRM?

Accepted Answer

It is the module to sell over WhatsApp: unified inbox, sales pipeline, AI chatbot, catalog with orders and analytics. Built for businesses that live in conversations.

Question 8

Do I need a new WhatsApp number?

Accepted Answer

No. You connect your current WhatsApp Business number through the official API and the inbox enters the CRM in minutes.

Question 9

Does the chatbot have limits?

Accepted Answer

No. The AI chatbot has no usage cap: it answers all your conversations with no per-message charges.

Question 10

Can I use CRM without the other modules?

Accepted Answer

Yes. CRM works alone. When you activate Marketing or Flows, they connect to the same contacts and data.

Question 11

Does it work for businesses with several sellers?

Accepted Answer

Yes. You can assign conversations and filter the pipeline by seller. Each one handles their operation and you see everything.

Question 12

Can I import from my current CRM?

Accepted Answer

Yes. CSV import of contacts and deals, preserving pipeline stages.

Question 13

What is Flows?

Accepted Answer

It is the glue of the platform: it connects your modules to each other and to external platforms. When something happens, Flows reacts: creates tasks, sends messages, pulls data and calls the AI.

Question 14

How does it work?

Accepted Answer

You build a visual flow with steps: a trigger (when X happens), actions (do Y), HTTP calls and AI nodes. Each step connects to the next and runs on its own.

Question 15

Do I need to know how to code?

Accepted Answer

For the basics, no: the editor is visual. For the advanced stuff (HTTP Request, webhooks, custom integrations) technical context helps. If you know what a webhook is, this module is for you.

Question 16

How necessary is it?

Accepted Answer

Not everyone needs it. It is for a select audience: those who want to deeply automate their operation. If you don't know what to automate, maybe it's not your time yet.

Question 17

Does it connect with external platforms?

Accepted Answer

Yes. Through HTTP Request you can call any API (your ERP, your spreadsheet, your gateway) and through webhooks receive events from other applications.

Question 18

What is Marketing?

Accepted Answer

It is the growth module: Meta and Google Ads, email campaigns and AI content. Every lead from your campaigns enters your CRM directly.

Question 19

How does it work?

Accepted Answer

You connect your Meta and Google accounts, create campaigns with an objective (leads, sales, traffic), generate content with AI and measure results in one panel.

Question 20

Does Modari pay for my ad spend?

Accepted Answer

No. The ad investment is yours and it is billed in your Meta and Google accounts. Modari only charges for the software ($15/month), with no commission on your spend.

Question 21

Do I need the CRM to use Marketing?

Accepted Answer

No, but together they are much better: campaign leads enter the CRM with their source and your team handles them instantly.

Question 22

Can I measure my ad return?

Accepted Answer

Yes. Insights show spend, leads, cost per lead and attributed sales per channel, no Excel.

Question 23

Does Modari pay for the WhatsApp API costs?

Accepted Answer

No. Messaging is billed by Meta (WhatsApp's owner) directly to your account. Modari handles the software; Meta costs are separate.

Question 24

How much does WhatsApp cost?

Accepted Answer

Inside the 24-hour window (the customer writes and you reply) text messages are free. Campaign templates (marketing) are charged: in Colombia about $0.0125 USD per delivered message, varying by country.

Question 25

What do my $30 CRM include?

Accepted Answer

The whole software: inbox, pipeline, AI chatbot, catalog, orders and analytics. Meta costs (campaign templates) are billed separately to your account.

Question 26

Does the chatbot consume WhatsApp costs?

Accepted Answer

No. Chatbot replies inside the 24-hour window are free. There is no per-message charge for support.

Question 27

Can I calculate my WhatsApp cost before subscribing?

Accepted Answer

Yes. On the CRM page there is a calculator that shows the estimated cost by message type and volume.

Question 28

How much does each module cost?

Accepted Answer

CRM $30/month, Flows $10/month and Marketing $15/month. Each module is billed separately.

Question 29

Is there a discounted bundle?

Accepted Answer

Yes. Activate all three (CRM, Flows and Marketing) and pay $50/month instead of $55. Same database, one invoice.

Question 30

Is there a free version?

Accepted Answer

No. Modari is a paid service from day one because every account uses real infrastructure (WhatsApp, AI, storage).

Question 31

Is it prorated if I activate a module mid-month?

Accepted Answer

Yes. You pay only for the remaining days until your next billing cycle.

Question 32

Can I cancel anytime?

Accepted Answer

Yes, whenever you want. You stop paying for the module and your data stays yours: we export it.

Question 33

What currency is charged?

Accepted Answer

Based on the country you chose at signup: USD, COP or MXN.

Every answer, in one place.