Insights brings all your channels into one panel, so you know — without opening Meta, Google or Excel — how much you spend, how many leads you get and what each one costs.
The metrics that matter
- Spend: what you spent per channel (Meta, Google, email).
- Leads: how many contacts entered the CRM from each campaign.
- Cost per lead (CPL): the metric that decides whether a campaign performs.
- Attributed sales: which ads ended in real sales, crossed with the CRM pipeline.
How to read it
Do not look only at a single campaign's CPL: look at which channel brings leads that actually buy. A channel with a higher CPL but better conversion wins. Insights crosses marketing with sales so that decision comes from data, not gut feeling.